{"id":4027,"date":"2022-08-25T15:54:06","date_gmt":"2022-08-25T20:54:06","guid":{"rendered":"https:\/\/cariberadionline.com\/portal\/?p=4027"},"modified":"2022-08-25T15:54:06","modified_gmt":"2022-08-25T20:54:06","slug":"makro-celebra-el-dia-nacional-del-tendero","status":"publish","type":"post","link":"https:\/\/cariberadionline.com\/portal\/makro-celebra-el-dia-nacional-del-tendero\/","title":{"rendered":"Makro celebra el D\u00eda Nacional del Tendero"},"content":{"rendered":"<p><em>La cadena supermayorista, que ha acompa\u00f1ado a los tenderos colombianos por casi tres d\u00e9cadas, ser\u00e1 la sede de la celebraci\u00f3n que realiza Fenalco para exaltar la labor de m\u00e1s de medio mill\u00f3n de tenderos del pa\u00eds.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bogot\u00e1, D.C.<\/strong><\/p>\n<p>Makro, aliado de los tenderos desde su llegada al pa\u00eds hace 27 a\u00f1os, celebrar\u00e1 el D\u00eda Nacional del Tendero, evento realizado por la Federaci\u00f3n Nacional de Comerciantes (Fenalco). Durante la jornada habr\u00e1 regalos, sorpresas, concursos y diversas exposiciones comerciales.<\/p>\n<p>Los comerciantes que asistir\u00e1n al evento ser\u00e1n objeto de un reconocimiento a su labor de abastecer el 48% de los alimentos y los productos de la canasta familiar de los colombianos y a su papel en la din\u00e1mica econ\u00f3mica del pa\u00eds.<\/p>\n<p>\u201cEstamos al servicio de los tenderos de Colombia para que sus negocios en los barrios sigan siendo pr\u00f3speros gracias a los buenos precios que ofrecemos incluso por unidad, la diversidad de tama\u00f1os y la calidad de los productos que ofrecemos. Nos llena de orgullo ser la tienda donde compran los que venden y seguir apoyando el crecimiento de m\u00e1s de 500 mil negocios en el pa\u00eds\u201d, comenta Arnoud J. van Wingerde, CEO de Makro en Colombia.<\/p>\n<p>Seg\u00fan Fenalco, en Colombia hay alrededor de 500 mil tiendas de barrio. Sin embargo, este dato puede ser superior si se tiene en cuenta que existe un subregistro de este tipo de negocios conocidos como \u201cla tienda de la esquina\u201d, ubicados en centros urbanos y rurales.<\/p>\n<p>Los tenderos reconocen a Makro como uno de los mejores lugares para su abastecimiento y sostienen que la cadena supermayorista no solo se ha adaptado a sus necesidades durante 27 a\u00f1os, sino que ha acompa\u00f1ado su labor. Los tenderos disponen de 22 tiendas Makro en 16 ciudades del pa\u00eds, con acceso f\u00e1cil, surtido con tama\u00f1os peque\u00f1os, a productos que se venden incluso por unidad, pero a precio de mayorista.<\/p>\n<p>Las cifras de Fenalco se\u00f1alan que el 20% de las tiendas colombianas tienen m\u00e1s de 20 a\u00f1os de antig\u00fcedad; de 5 a 10 a\u00f1os, el 16%; de 2 a 5 a\u00f1os, el 26% y el 38%, menos de 2 a\u00f1os. Durante la pandemia, cerraron alrededor de 11 mil locales comerciales de este tipo. Adicionalmente, este sector del comercio es intensivo en generaci\u00f3n de ingresos para las mujeres, pues la mitad de las tiendas son atendidas por ellas, la mayor\u00eda de las cuales son madres cabeza de hogar, con un promedio de edad de 42 a\u00f1os.<\/p>\n<p>El 57% de las tiendas est\u00e1n ubicadas en localidades de los estratos 1, 2 y 3 y una de las ventajas del negocio consiste en que los tenderos generan su propio empleo y el de otras personas, adem\u00e1s de ser aut\u00f3nomos en sus decisiones.<\/p>\n<p>Un estudio de la Universidad del Norte identific\u00f3 14 valores y 18 creencias que hacen que las tiendas de barrio colombianas se mantengan vigentes. Entre ellas se destacan las siguientes: la econom\u00eda, la confianza, sentido colectivo, cordialidad y gratitud, entre otros. Las creencias se refieren a familiaridad, lealtad, tradici\u00f3n, consideraci\u00f3n y gratificaci\u00f3n.<\/p>\n<p>Seg\u00fan los resultados de la encuesta, el 61% de los tenderos afirma que su competencia directa es otro tendero en el mismo barrio, pues la clave del negocio est\u00e1 en su cercan\u00eda con la gente, la disponibilidad y la personalizaci\u00f3n de la compra.<\/p>\n<p>Por su parte, las grandes superficies como Makro sirven de aliadas a los tenderos, porque all\u00ed adquieren productos a mejor precio, variedad, calidad y bioseguridad, para ser m\u00e1s competitivos en su nicho de mercado, e incluso apoy\u00e1ndose en canales digitales como tienda.makro.com.co.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena supermayorista, que ha acompa\u00f1ado a los tenderos colombianos por casi tres d\u00e9cadas, ser\u00e1<\/p>\n","protected":false},"author":2,"featured_media":4028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[223],"tags":[],"class_list":["post-4027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Makro celebra el D\u00eda Nacional del Tendero | Caribe Radio Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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